Establishing and Maintaining Your Brand

If You Can Do It Better…Do It! Ferruccio Lamborghini had made a name for himself building tractors from used military vehicles. As his success grew, Ferruccio indulged his love of fine cars by purchasing Alfa Romeos, Lancias, and Maseratis. In 1958, Ferruccio purchased his first Ferrari, a 250GT coupe … and was rather disappointed. He […]